CASE STUDIES

Millers All Day

A well-known Charleston restaurant had hopes of opening a second location to match the success of their first, located on historic Lower King Street. The new location on James Island needed to appeal to a more local demographic. The iconic brand's social media was not moving as quickly as its popularity was growing. With the addition of a secondary location it was time to ramp things up to get the word out about pop-ups, movie screenings, and a sought-after food truck . . . and that's where we came in. Through strategic content planning, community collaborations, and the intentional curation of compelling strong visual content, we were able to bring awareness to the new location, all while receiving national and state-wide awards, such as "Best Brunch In the State of South Carolina", and a well-earned spot on the 2023 Inc. 5000 list of the fastest-growing private companies in America.

Managing

Social Media

Brand Photography

Influencer Marketing

Creative Direction

Key Metrics

4,658.9% net audience growth

207.6% increase in engagements

23.2k current followers (Started at 11k)

Renewed Contract 4x

A sustainable seafood concept started by James Beard Award-Winning executive chef, Shaun Brian, and Oyster Point Seafood owner, Chris John, that is heavily driven by a passion for sustainability and education, located in Charleston, South Carolina. CudaCo. offers fresh, seasonal seafood and wanted to be perceived as an approachable, inviting, and clean environment. They wanted to establish themselves as an authority in aquaculture and show that they were actively working on a zero-waste model in all areas of their business. Authentic community engagement is incredibly important to them. We focused on aligned collaborations with local and national non-profits, curated bit-sized educational posts, and tailored engaging reels to set the foundation for their first sustainable product launch.

CudaCo.

Managing

Social Media

Content Creation

Facebook Ads

Influencer Marketing

Creative Direction

Key Metrics

90.3% increase in impressions

241.2% increase in engagements

16.6k current followers (Started at 6.8k)

An established boutique boat and kayak tour company located in Folly Beach, South Carolina who wanted to stand out amongst many local competitors. Their business goals were to create a strong brand identity, grow their existing audience, appeal to tourists, and generate more bookings. By creating a desired experience through strong visual storytelling and collaborations with select beer and wine brands, we were able to double their following, expand their reach, and increase overall community engagement, which resulted in more bookings compared to their competition.

Flipper Finders.

Managing

Social Media

Content Creation

Influencer Marketing

Key Metrics

100% net audience growth

474.1% increase in impressions

500% increase in engagements

2,440k current followers

2,041% increase in website taps

A New Earth Project.

B2B content creation to encourage small businesses to switch over to sustainable packaging solutions. The project consisted of content creation for three separate companies: Adventure Journal, Wool Tribe, and BucknBass.

What Our Clients Say

  • Brand Development & Strategy

    “ Scenic Route is my go-to for all things social. Countless people say they do social media- but the magic in it is actually being social- creating communities and bringing brands to life, giving them a pulse. This is the only company I have seen truly accomplish that with the clients they work with. Their tagline is allergic to boring and I can 100% agree, that the work they do is next-level, eye-catching, and fun. The creativity, strategy, organization, and communication you will get is truly unmatched. “

    Sunny Dublick | Sunny Dublick Marketing

  • Social Media Management

    “ They get us. Not everybody does. We also feel they want us to be successful, we want the same for SRM. A true symbiotic relationship.”

    Nathan Thurston | Millers All Day

  • Creative Direction

    “ Kelsey’s energy and attention to detail are both comforting and supportive. When we have worked together on photo shoots, I can count on Kelsey to help in any way possible to get the shot needed. I have and will continue to recommend her business to clients needing a customized approach to social media.”

    Jonathon Boncek | Boncek Images

  • Social Media Management

    Having a strong social media presence is vital for small business owners in the tourism industry, but it can be quite time-consuming. To address this challenge, I researched several social media firms and ultimately chose Scenic Route. Right from the start, they impressed me with their insightful questions and deep understanding of my vision. Upon hiring them, I discovered their approach was not only thoughtful but also highly efficient in gathering content.

    Richard Brendel | Flipper Finders

Let’s Work Together.